Alice 化粧品店

Located in Tokyo's bustling Ameyoko district, Alice 化粧品店 is a long-standing cosmetics retailer that has served the community for over 40 years. The store offers a wide array of products, from high-end and luxury brand cosmetics to fragrances and hair care items like Kérastase. While the physical store provides a dense, department-store-like selection where customers can freely browse, it also operates an online shop to support a broader clientele. It positions itself as a discount specialty store, aiming to make premium beauty products more accessible to a wide range of customers.