Sugata Keshohinten

Sugata Keshohinten is a venerable cosmetics retailer located in the historic Ameyoko shopping district of Ueno, Tokyo. With over 50 years of history, the shop is a local landmark known for its extensive selection of premium Japanese and international brands, including SK-II, Shiseido, and Lancôme. Specializing in skincare, fragrances, and makeup, the store offers personalized skin counseling to help customers find the best products for their needs. Renowned for its competitive discount pricing and traditional service, Sugata Keshohinten remains a trusted destination for beauty enthusiasts seeking high-quality domestic cosmetics and expert advice in a classic Tokyo market setting.