Midoriya Apita-ten

Midoriya Apita-ten is a premier cosmetics specialty store located within the Apita Utsunomiya shopping mall in Tochigi, Japan. Part of the historic Midoriya beauty group founded in 1910, this specific branch opened in 2000 and has since become a trusted destination for luxury Japanese beauty. The shop specializes in high-end brands such as Albion, Cosme Decorté, and Shiseido Benefique. Beyond retail, it is highly regarded for its professional counseling services, offering personalized skin analysis, makeup application advice, and facial esthetics. Reviews frequently highlight the staff's expertise and the store's commitment to long-term skin health.