Uedaya Keshohinten

Uedaya Keshohinten is a long-standing, traditional cosmetics retailer located in the heart of Utsunomiya, Tochigi Prefecture, directly across from the historic Futaarayama Shrine. As an authorized dealer for prestigious Japanese brands such as Shiseido, Cle de Peau Beauté, and the specialized stage makeup brand Mitsuyoshi, the shop is a vital resource for both daily beauty needs and the local performing arts community. Known for its personalized counseling and professional eyebrow styling, Uedaya has built a reputation for expert staff who provide tailored skincare and makeup advice. Its central location and commitment to community beauty make it a trusted destination for residents and student performers alike.