Make up Station (Sogo Yokohama)

Located on the first floor of the prestigious Sogo Yokohama department store, Make up Station is a premier beauty consultation hub offering expert, brand-neutral guidance. Since its digital transformation in 2019, the station has gained acclaim for its innovative 'smart mirror' technology, which allows clients to record personalized makeup lessons for home reference. Professional beauty stylists provide a range of services, from quick 15-minute eyebrow styling to comprehensive 60-minute full-face applications. Highly regarded for its unbiased approach to the store's 70+ luxury cosmetic brands, Make up Station is a vital destination for shoppers seeking technical expertise and tailored product recommendations in a sophisticated retail environment.