Verona Beauty Shop

Verona Beauty Shop is a popular cosmetics retailer in Astana, founded in 2014 by Tamara Omarova. Initially an Instagram-based store, it has grown into a prominent beauty destination offering over 100 brands of decorative and skincare products. In 2019, the company launched its own private-label cosmetics brand, VERONA. The shop is known for its wide assortment, including trendy Korean and Japanese cosmetics, as well as selective perfumery. Customer reviews often praise the extensive selection and helpful consultants, though some mention inconsistent product knowledge. The store aims to help customers navigate the vast beauty market by carefully curating and testing effective products.