Zolotoye Yabloko

Zolotoye Yabloko, which translates to "Golden Apple," is a major perfume and cosmetics supermarket chain with a significant presence in Kazakhstan. Located in the MEGA Silk Way shopping center in Astana, the store offers a vast selection of international and local beauty brands, spanning makeup, skincare, fragrances, and hair care. It functions as a high-end beauty retailer, comparable to Sephora, carrying a wide array of products from mass-market to luxury names. While customer reviews are mixed, often praising the extensive product selection but sometimes criticizing customer service and delivery, it remains a key destination for beauty shoppers.