NYX Professional Makeup

NYX Professional Makeup is a global cosmetics brand known for delivering professional-quality, highly pigmented products at accessible prices. Founded by Toni Ko in Los Angeles in 1999, the brand was named after the Greek goddess of the night and quickly gained a following among makeup artists and beauty enthusiasts. Now a subsidiary of L'Oréal, NYX is available in over 70 countries, with retail stores like the one in Souk Sharq offering their extensive range of on-trend and classic cosmetics. The brand is PETA-certified as cruelty-free and offers a wide selection of vegan-friendly products, making it a must-have for modern beauty lovers.