Poetica

Poetica, established in Riga in 1998, is a cornerstone of the Latvian beauty industry, functioning as a premier Make-Up School, a full-service beauty salon, and a professional retail boutique. The business holds the exclusive distributorship for the renowned French professional makeup brand MAKE UP FOR EVER, positioning it as the authoritative source for pro-grade cosmetics in the region. Praised for its professional staff and high-quality service, Poetica offers comprehensive makeup courses, video training, and a curated selection of professional cosmetology products. It is recognized as a vital hub for aspiring artists and industry professionals seeking both education and elite product access.