Eurokos

Eurokos is recognized as Lithuania's largest and most trusted retail chain for cosmetics and beauty products, operating over 120 physical stores and a robust e-shop since its founding in 1999. The company, whose name is a contraction of "European Cosmetics," is known for its extensive and diverse assortment of over 20,000 SKUs, encompassing decorative makeup, skincare, hair care, and perfumes. Guided by the slogan "Gali sau tai leisti" (You can afford it), Eurokos successfully positions itself as an accessible beauty destination, offering both mass-market and professional-grade products to 98% of the Lithuanian population. It is a dominant force in the Baltic beauty retail landscape.