Belamu

Belamu is a prominent Lithuanian beauty supply company with physical stores and training centers in Kaunas and Vilnius. [9] Originally established in 2011 as Priaugink.lt with a focus on eyelash extension products, the business rebranded to Belamu in 2020 to reflect its significant expansion. [9] Today, it serves as a comprehensive partner for beauty professionals, offering a wide range of products for eyelash treatments, brow shaping, hair care, nail services, and depilation. [5, 8] In addition to its retail operations, Belamu provides professional training courses and markets its own line of beauty products, positioning itself as a key resource for the region's beauty industry. [3, 11]