Local B

Local B is a vibrant beauty retail destination in Johor Bahru, celebrated for curating a diverse collection of Malaysian homegrown beauty brands. Located in Damansara Aliff Square, the concept store offers a wide range of makeup, skincare, and wellness products from popular local labels such as Safi, Nashwa Beauty, and Hazzy's Beauty. The shop is particularly famous for its "Instagram-worthy" Wall of Beauty Blenders and serves as a key hub for discovering independent Malaysian cosmetics in a modern, accessible setting.