Bellísima

Bellísima is a prominent Mexican cosmetics retailer that has been dedicated to democratizing beauty since its inception in Mérida, Yucatán, in 1998. The company operates as a multi-brand store, offering a wide universe of color cosmetics, skincare, and beauty accessories from mass-market and emerging brands like NYX, Milani, L.A. Girl, and Beauty Creations. With a significant national presence of over 70 stores across Mexico, Bellísima provides accessible and quality products for customers to express their personality. The brand has successfully expanded through physical locations in major shopping centers and also sells its products within Liverpool department stores.