Don Juan Beauty Supply, with its branch Don Juan Suc. Guaymas Centro, is a well-established beauty supply retailer founded in 1980 by Juan Velázquez Salazar. What began with selling hair permanents evolved into a prominent chain with 27 physical stores across Sonora, Mexico, and an online presence. The business is celebrated for its extensive range of makeup, skincare, and hair products, catering to both general consumers and beauty professionals. Don Juan Beauty Supply is recognized for its commitment to "calidez y calidad" (warmth and quality) and personalized customer service, offering a diverse selection of original beauty products at competitive prices. They also provide courses for beauty professionals, further solidifying their role in the regional beauty industry.