Dax

Dax is a prominent retail chain in Northwest Mexico, particularly well-regarded in San Luis Río Colorado for its extensive selection of cosmetics and personal care products. Established in 1989 in Tijuana, the brand has grown into a regional powerhouse, operating as a variety department store with a heavy emphasis on beauty. Dax serves as a primary destination for international makeup brands, perfumes, and professional-grade hair care. Customer reviews frequently highlight the store's competitive pricing and the vast array of seasonal items, making it a staple for both casual shoppers and beauty enthusiasts in the Sonora region.