
Les Drugstores du Maroc, located in Rabat's Arribat Center, is a premier beauty concept store that redefined the Moroccan retail landscape upon its 2021 opening. Operated by the Olena group, this 'beauty temple' spans a vast catalog of over 10,000 products, ranging from luxury perfumes and professional haircare like Olaplex to specialized parapharmacy items. The establishment distinguishes itself through its 'Beauty Hub,' which offers integrated services including a nail bar, a dedicated makeup atelier, and a hair salon. While celebrated for its modern, experiential shopping environment and extensive brand variety, customer feedback indicates occasional service inconsistencies. It remains a central destination for comprehensive beauty needs in the capital.