ShopPuur

ShopPuur, located in Almelo, is a specialized boutique and online retailer dedicated to 100% natural, organic, and cruelty-free beauty. Founded by Janet Riekels, the business focuses on 'clean' cosmetics and skincare, offering a curated selection of mineral makeup and non-toxic products from brands like Mineralissima, ZAO, and Charly Baron. ShopPuur is highly regarded for its commitment to sustainability, providing plastic-free and vegan alternatives for health-conscious consumers. Reviewers frequently praise the shop for its personalized service, including hand-written notes and expert advice, making it a trusted destination for holistic beauty in the Netherlands.