PRO Makeup
Kruidvat is a prominent Dutch retail, pharmacy, and drugstore chain, founded in September 1975. As a market leader in the Netherlands and with a significant presence in Belgium, it is renowned for making health and beauty products accessible and affordable to a broad customer base. Beyond its extensive range of personal care and cosmetics, Kruidvat also offers household goods, baby supplies, and photo services, emphasizing value-driven shopping and its popular own-brand products. The chain has received recognition as the ABN AMRO Retailer of the Year multiple times, underscoring its innovative retail strategies and widespread appeal.