
Kruidvat is a prominent Dutch retail chain, established in 1975, specializing in health, beauty, and baby products. As part of the AS Watson Group, the world's largest international health and beauty retailer, Kruidvat is known for its wide assortment of affordable A-brands and popular own-brand products. With numerous stores across the Netherlands and Belgium, including its branch in Bennekom, it serves a broad customer base seeking value and convenience in everyday essentials. The chain emphasizes value-driven shopping and has been recognized as the ABN AMRO Retailer of the Year in the Netherlands for multiple years.