ICI PARIS XL

ICI PARIS XL is a prominent beauty retail chain established in Belgium in 1968, now operating nearly 300 stores across the Netherlands, Belgium, and Luxembourg. As part of the global AS Watson Group, it has become a leading beauty specialist, particularly in the Netherlands. The stores offer an extensive range of luxury and popular beauty products, including perfumes, skincare, makeup, and hair care. Praised for its wide selection and personalized advice from Beauty Advisors, ICI PARIS XL aims to make luxury beauty accessible to everyone.