ICI PARIS XL

ICI PARIS XL is a leading European beauty retail chain, established in Brussels, Belgium, in 1968. It specializes in a comprehensive range of perfumes, cosmetics, skincare, makeup, and hair care products, aiming to make luxury beauty accessible to a wide clientele. With nearly 300 physical stores across the Benelux region, including over 150 in the Netherlands, the company is renowned for its extensive selection of over 13,000 items and personalized advice from expert Beauty Advisors. Customers consistently commend the friendly service and pleasant shopping environment. As part of the AS Watson Group, ICI PARIS XL maintains a strong omnichannel presence, blending in-store and online shopping experiences.