ICI PARIS XL

ICI PARIS XL is a prominent beauty retail chain with roots tracing back to 1968 in Belgium, founded by Mr. and Mrs. Brenig to bring luxurious Parisian cosmetics to Brussels. Now a subsidiary of the A.S. Watson Group since 2002, it has expanded to over 290 stores across the Benelux region, including more than 150 in the Netherlands. As a leading beauty specialist, ICI PARIS XL offers an extensive selection of over 13,000 luxury and popular brands in fragrances, skincare, and makeup. The chain is recognized for its personalized advice from dedicated Beauty Advisors, aiming to inspire customers to discover products that enhance their beauty. While online reviews are mixed, the brand is a key destination for a wide array of beauty essentials.