PRO Makeup
Kruidvat is a prominent Dutch retail chain specializing predominantly in health, beauty, and baby products. Founded in 1975, it operates over 1,250 stores across the Netherlands and Belgium, establishing itself as a leading drugstore and pharmacy chain. Known for its extensive and affordable range of both A-brands and popular own-brand products, Kruidvat aims to make everyday essentials accessible to a broad customer base. The company, part of the A.S. Watson Group, has been recognized for its strong market leadership and consumer approval, including the "ABN AMRO Retailer of the Year 2023-2024" award in the Netherlands, reflecting its strong market leadership and consumer approval. Kruidvat's retail strategy emphasizes value and convenience, offering a diverse assortment that includes personal care items, cosmetics, vitamins, and household goods, complemented by a robust online platform.