ICI PARIS XL

ICI PARIS XL is a prominent European beauty retail chain, established in Brussels, Belgium, in 1968. Specializing in perfumes, cosmetics, skincare, makeup, and hair care products, the company has grown to nearly 300 physical locations across the Benelux region, including its store in Maastricht. As part of the AS Watson Group since 2002, ICI PARIS XL is known for making luxury beauty accessible through a wide assortment of over 13,000 items and personalized advice from its Beauty Advisors. The retailer emphasizes an omnichannel experience, offering both in-store shopping and an extensive online platform.