Kruidvat

Kruidvat, established in 1975, is a prominent Dutch retail, pharmacy, and drugstore chain with a significant presence in the Netherlands and Belgium. Renowned for its motto "Steeds verrassend, altijd voordelig" (Always surprising, always affordable), Kruidvat has become a market leader in the health and beauty sector by offering a diverse range of products at competitive prices. While specializing in health and beauty items, including cosmetics, skincare, and personal care, the chain also provides household goods and other general merchandise. Praised for its value and accessibility, Kruidvat was awarded "ABN AMRO Retailer of the Year 2023-2024".