ICI PARIS XL

ICI PARIS XL is a major European retail chain specializing in perfumes, cosmetics, and skincare. Founded in Brussels in 1968, the name translates to "This is Paris in Ixelles," reflecting its mission to bring Parisian luxury beauty products to a wider audience. Now part of the A.S. Watson Group, it has grown to nearly 300 stores across the Netherlands, Belgium, and Luxembourg. The stores offer a vast selection of over 13,000 products from various international brands, catering to a broad range of customers. While praised for its extensive product variety, customer reviews are mixed regarding the consistency of in-store service.