
Beauty Bliss is a prominent online beauty retailer based in Wellington, New Zealand, specializing in a curated selection of makeup, haircare, skincare, body, fragrance, and wellness products. Established in late 2012 by Toni Cox, the business rapidly grew from a side hustle into a leading destination for popular beauty brands across New Zealand and Australia. Beauty Bliss is an authorized stockist for over 100 brands, including their own in-house lines like BB Basics. Praised by customers for its fast shipping and excellent customer service, Beauty Bliss also offers a convenient Click & Collect service from its Wellington warehouse.
Specializations
SFXHairPro Products