Makeup City

Makeup City is a major beauty retail brand in Pakistan, established in 2002 to bring a wide range of international personal care products to the local market. With 38 stores nationwide, it functions as a one-stop shop for cosmetics, skincare, and haircare, carrying popular brands like Maybelline, L'Oréal, Kryolan, and Rimmel London. The brand has been recognized as "Brand of the Year" and is featured in Philip Kotler's "Essentials of Modern Marketing" for its success in the Pakistani beauty retail sector. Customer reviews are generally positive, frequently citing the authenticity and variety of the products available.