VR Beauty

VR Beauty, the retail and professional services division of the Varela y Rodriguez group, is a cornerstone of Panama's beauty industry with over 60 years of heritage. Located in the Edificio Santa Cecilia, the business serves as a premier distributor for elite global brands such as Wella Professionals, Moroccanoil, and CND. It uniquely combines a high-end retail shop with a professional beauty center and a dedicated academy. Renowned for its Wella Studio and technical masterclasses, VR Beauty is a central hub for professional education and bridal styling. Reviews consistently praise the establishment for its extensive inventory of professional-grade products and the expert technical knowledge of its staff.