Shopping Terra Nova

Shopping Terra Nova is a landmark beauty destination in Ciudad del Este, Paraguay, widely recognized as the largest specialized center for Korean cosmetics in Latin America. Founded in 1990 by the Myoung family, it evolved from a boutique shop into a massive retail hub that serves as a primary importer for prestigious K-Beauty and international brands. The establishment is a haven for makeup artists and skincare enthusiasts, offering an unparalleled selection of products ranging from high-end makeup and professional hair care to advanced facial aesthetics. Highly rated for its authentic inventory and expert service, it remains a cornerstone of the regional beauty market.