PRO Makeup
Aruma is a prominent Peruvian retail chain specializing in beauty and personal care products, established in 2017 as part of the Lindcorp group. It has rapidly expanded to become the largest beauty store chain in Peru, boasting over 126 locations. Aruma offers a diverse portfolio of products across categories such as makeup, skincare, hair care, and fragrances, featuring both accessible and professional brands. The company is recognized for its accessible, mass-market format and for providing specialized beauty advice to its customers. Aruma is also actively pursuing regional expansion, with a growing presence in Colombia and plans to enter the Mexican market. Customer reviews highlight the stores' pleasant and organized environment, as well as the wide variety of products available.