Aruma Nuevo Chimbote

Aruma is Peru's premier multi-brand beauty retailer, and its Nuevo Chimbote branch brings a wide selection of international and local cosmetics to the Ancash region. Established in 2017 by Lindcorp, the Aruma chain transformed the Peruvian beauty landscape by introducing a modern, open-sell environment for makeup, skincare, and haircare. The Nuevo Chimbote location offers a diverse portfolio of brands, from prestige names to affordable favorites. While the store is a go-to destination for beauty enthusiasts, recent customer reviews indicate a need for enhanced staff training to improve the shopping experience. Despite this, it remains a vital hub for professional-grade products and beauty innovation.