Pichara

Pichara is a premier professional beauty supply retailer located in the Plaza Lima Sur mall in Chorrillos. Originally founded in Chile in 1966 and expanding to Peru in 2017, the brand has established itself as a leader in the distribution of high-quality hair, nail, and cosmetic products. They cater to both beauty professionals and enthusiasts, offering an extensive catalog that includes renowned brands like Elgon, OPI, and Max Factor. Known for their expert advice and technical expertise, Pichara provides everything from advanced hair color systems to professional styling tools. Customers appreciate the store for its wide variety of specialized products and accessible professional-grade solutions.