PRO Makeup
Aruma is Peru's premier beauty retail chain, established in 2017 by the Lindcorp group to revolutionize the local cosmetics market. The Belaunde Comas branch, situated in the Comas district of Lima, offers a sophisticated shopping environment featuring over 200 prestigious international and local brands. Specializing in makeup, skincare, and professional hair care, Aruma provides a self-service experience complemented by personalized beauty advice. While the store is highly regarded for its extensive product range and modern aesthetic, customer reviews reflect a 2.8-star rating, often citing opportunities for improved service speed. It remains a vital destination for beauty enthusiasts seeking high-quality products and the latest global trends.