Aruma

Aruma is a prominent beauty and personal care retail chain in Peru, established in 2017 by Grupo Lindcorp. It has rapidly grown to become one of the largest specialized beauty retailers in the country, with over 126 stores and plans for international expansion into Colombia and Mexico. Aruma offers a wide array of products including makeup, skincare, hair care, fragrances, and beauty accessories, focusing on providing a comprehensive shopping experience with personalized advice. The Aruma C.C Plaza del Sol Ica location is one of its many retail outlets, known for its diverse product portfolio and customer-centric approach.