PRO Makeup
Aruma is a leading Peruvian retail chain specializing in beauty and personal care products. Established in October 2017, Aruma has rapidly expanded its presence across Peru, offering a diverse portfolio of over 3,000 products from more than 200 national and international brands, including makeup, skincare, hair care, and fragrances. [cite: 6, 8, 10, 12 in previous steps] Known for its personalized advisory services and competitive pricing, Aruma aims to provide an accessible and enjoyable shopping experience for customers seeking to explore their beauty. The company, part of the Lindcorp group, has successfully positioned itself as a key player in the Peruvian beauty retail market, with plans for continued regional expansion. [cite: 8, 10, 12 in previous steps]