Aruma C.C. Real Plaza Juliaca

Aruma is Peru's premier specialized beauty retail chain, revolutionizing the local market since its launch in 2017 by the Lindcorp group. Located in the Real Plaza Juliaca, this branch serves as a 'beauty playground' where customers can explore a curated selection of over 150 international and local brands, including makeup, skincare, and fragrances. Known for its modern, interactive environment, Aruma offers personalized beauty advice and product testing, making high-end cosmetics accessible to a wider audience. The store is highly regarded for its vibrant atmosphere and knowledgeable staff, consistently receiving praise for its diverse product range and commitment to democratizing beauty across Peru.