PRO Makeup
Probela Higuereta is a key branch of Peru’s premier professional beauty supply chain, strategically located in Santiago de Surco, Lima. Since its inception in 2005, Probela has established itself as a vital resource for both industry professionals and beauty enthusiasts, offering an extensive catalog of over 9,000 products. The store specializes in high-end international brands such as L'Oréal Professionnel, Wella, and Wahl, covering hair care, professional makeup, and advanced skincare. Recently rebranded to embrace a more inclusive audience, Probela is highly regarded for its expert staff and comprehensive inventory. It remains a cornerstone of the Peruvian beauty market, providing professional-grade tools and education through brand-led masterclasses.