Aruma

Aruma is a leading Peruvian retail chain specializing in beauty and personal care products, established in 2017. As part of the Lindcorp Group, Aruma has rapidly expanded to become the largest beauty store chain in Peru, offering a multi-category and multi-brand selection. Their stores, including the one at C.C. Arequipa Center, provide a wide range of makeup, skincare, haircare, and fragrances from over 200 local and international brands. Aruma is recognized for its competitive pricing, personalized advice, and a commitment to enhancing the genuine beauty of its customers.