Skinderella & Co.

Skinderella & Co. is an online beauty retailer based in the Philippines, dedicated to making global beauty innovations accessible to Filipino consumers. Also known as Skinderella by JMAHYEEMAC, the company specializes in a curated selection of premium skincare and authentic K-Beauty products. Founded by Iana Famy as "Skinderella's Secret" around 2020 during the pandemic, the brand emphasizes providing high-quality and affordable skincare. It is praised for offering 100% authentic products sourced directly from original manufacturers, empowering customers to enhance their skin and confidence.