HBC Home of Beauty Exclusives

HBC Home of Beauty Exclusives, located in Target Mall, Santa Rosa, is a prominent branch of one of the Philippines' most enduring beauty retail chains. Established in 1993 by the Hortaleza family, HBC has evolved from a specialized salon supplier into a nationwide leader in affordable personal care. The store is renowned for its exclusive house brands, including San San cosmetics and Hortaleza Professional hair care, which offer high-quality alternatives at accessible price points. Beyond retail, the branch serves as a hub for beauty enthusiasts and local professionals seeking reliable tools and grooming essentials. With a commitment to the philosophy that 'everyone has the right to be beautiful,' HBC continues to be a trusted destination for skincare, makeup, and professional salon supplies in the Laguna region.