HBC

HBC (Home of Beauty and Color) is a prominent Filipino retail chain specializing in affordable personal care and cosmetics. Established in 1993 by the Hortaleza family, the brand has grown into a household name across the Philippines, including its branch at Robinsons Place Dasmariñas. Known for its proprietary brands like San San Cosmetics and Hortaleza Professional, HBC offers a wide array of hair care, skincare, and makeup products. While the store is primarily a retail destination, it is highly regarded for making professional-grade beauty solutions accessible to the general public. Customer sentiment often highlights the value for money and the variety of local beauty essentials available.