The Body Shop SM Southmall

The Body Shop at SM Southmall holds a significant place in Philippine beauty history as the brand's very first location in the country, opening its doors in May 1996. Operated by the SM Retail Group, this branch continues to be a flagship destination for ethically-conscious consumers in Las Piñas. The store specializes in cruelty-free, nature-inspired skincare, body care, and cosmetics, featuring iconic lines like Tea Tree and Vitamin E. Renowned for its commitment to community fair trade and environmental activism, the shop is praised by local patrons for its knowledgeable staff and high-quality, vegetarian-friendly products that align with a 'beauty with heart' philosophy.