Human Heart Nature

Human Heart Nature is a pioneering Filipino social enterprise and beauty brand founded in 2008, dedicated to producing ethical, natural, and organic personal care products. The Lucena City branch, established in 2013, serves as a key retail hub for their extensive range of skincare, hair care, and mineral makeup, all formulated without harmful chemicals. As the first Asian brand to receive recognition from the Natural Products Association, it is celebrated for its 'Pro-Philippines, Pro-Poor, and Pro-Environment' mission. Local patrons praise the store for its high-quality, affordable eco-friendly alternatives and its commitment to supporting local farming communities through fair trade practices.