HBC

HBC, or Hortaleza Beauty Center, is a prominent Philippine beauty and personal care retailer and brand, established in 1993 by Dr. Rolando B. Hortaleza and Dra. Rosalinda Ang-Hortaleza. Starting with nail care, it rapidly expanded to offer a comprehensive range of products, including its own successful brands like San San Cosmetics, Crayons, Haircraft, and Skin M.D. With over 180 stores nationwide and a growing direct selling presence, HBC is recognized as a multi-billion company committed to providing accessible and quality beauty solutions. It is praised for its wide selection of cosmetics, skincare, hair care, and nail care products, catering to diverse customer needs.