Hortaleza Beauty Center

Hortaleza Beauty Center (now widely known as HBC) is a staple beauty retailer in Quiapo, Manila, offering a vast selection of professional salon supplies and personal care products. Founded in 1993 by Dr. Rolando Hortaleza, the store is a go-to destination for affordable hair color, nail tools, and exclusive cosmetic lines like SanSan and Hortaleza Professional. While it originated as a nail care supplier, it has evolved into a comprehensive 'Home of Beauty Exclusives,' serving both salon professionals and everyday consumers with quality tools and products.