HBC Home of Beauty Exclusives

HBC, or Home of Beauty Exclusives, is a prominent Philippine retail chain specializing in a diverse array of beauty and personal care products. Founded in 1993 by Dr. Rolando B. Hortaleza and Dra. Rosalinda Ang-Hortaleza, the company initially focused on nail care before expanding its offerings to include cosmetics, skincare, hair color, and various personal care items under its "Beauty Exclusives" brands. With over 180 stores nationwide, HBC is recognized for providing quality and value-for-money products, aiming to make beauty accessible to everyone. The South Station branch serves as one of its many retail outlets, contributing to its widespread presence across the Philippines.