PRO Makeup
Hortaleza is a legendary name in the Philippine beauty industry, serving as a premier destination for professional salon supplies and personal care products. Established in 1985 by Dr. Rolando and Rosalinda Hortaleza, the brand began as a humble cosmetic store and evolved into a retail powerhouse. The Pasig branch on A. Mabini Street continues this legacy, offering an extensive selection of hair care, skincare, and makeup essentials. Renowned for its 'Hortaleza Professional' line and its historical expertise in tool sharpening (vaciador), the store is a trusted hub for both industry professionals and beauty enthusiasts. Reviews frequently commend the shop for its affordability, comprehensive inventory, and its role in supporting the local salon community with high-quality, accessible beauty solutions.