HBC Home Of Beauty Exclusives

HBC Home Of Beauty Exclusives is a major Filipino retail chain specializing in health, beauty, and personal care products. Founded in 1993 by Dr. Rolando and Dra. Rosalinda Hortaleza, the company began by selling nail care products and has since grown into a multi-billion peso corporation with over 180 stores nationwide. HBC is known for its own exclusive brands, such as San San cosmetics and Haircraft hair care, offering a wide and affordable selection of skincare, makeup, and home care items. Some locations also feature in-store 'Beauty Corners' that provide services like facials, distinguishing them from typical drugstores. The brand is recognized for providing quality, value-for-money products to the Filipino market.