Hortaleza Beauty Center

Hortaleza Beauty Center, widely recognized as HBC, is a prominent Philippine retail chain specializing in beauty and personal care products. Founded in 1993 by Dr. Rolando B. Hortaleza and Dra. Rosalinda Ang-Hortaleza, the company initially focused on nail care products and salon accessories. Over time, HBC expanded significantly, launching its own successful brands of cosmetics, skincare, and hair color under the "Beauty Exclusives" line. With a vast network of over 180 stores nationwide, including its branch in San Jose del Monte, Bulacan, HBC has established itself as a multi-billion company, committed to providing accessible and value-for-money beauty solutions to a broad customer base.